The world is changing faster than our minds can keep up.
Knowing what to do is one thing. Doing it amid noise and overwhelm is another.
But the right conditions make high performance 3× more likely.*
Keeping up comes down to behaviour. MindHug is a behavioural science organisation: our training and experiential learning build the psychological safety and practical skills to shape the behaviours that help people:
- Wellbeing
Feel Better
“I know what would help. I feel too stuck to do it.”
- AI & Digital Security
Adapt Better
“We rolled out the tools. Some pushed back loudly, the rest quietly went back.”
What changes
AI, digital security and cybersecurity that people actually adopt and practise.
Explore Adapt Better - Innovation & Entrepreneurship
Build Better
“Everyone backs the idea. Then the safe option wins.”
* Organisations with inclusive, high-trust cultures, the psychological safety our training builds. Deloitte, 2020. Our numbers below.
Our method
One approach, under all three.
Change takes more than giving information. Our behavioural-science approach works with how the mind processes it, building the readiness to try, the skills to act and the experiences that help new behaviours stick.
01
Safety and capacity
The psychological and nervous-system safety, and the capacity, to try something different.
02
Skills and capability
The practical skills and capability to handle what is actually happening.
03
Experiential practice
Hands-on practice, not theory, so the new behaviour sticks.
We have helped universities, organisations, governments and entrepreneurs change behaviour where knowing was not enough.
Proof
What happened, and where.
- 5,000+People reached
- 9 in 10Meet the goals they set for themselves
- 4 in 5Became more open to change, and nobody became less open
- 100%Of founders improved in psychological safety
- 85%Improved their digital knowledge, and nobody got worse
- 91%Of founders felt equipped to manage their mental wellbeing after attending
Figures are drawn from the programmes and participants we measured. The case studies carry the detail behind each.
- Entrepreneurs
LSE Generate · British Council
- Problem
- Founders everywhere hit the same wall: isolation, funder and team pressure, and setbacks that knock confidence, leaving them hesitant to sell or to raise.
- What we did
- A 20+ hour neuroscience and psychology programme built around cognitive reframing, setback planning and structured experiments with real customers. A British Council supported project, with LSE as lead delivery partner.
- Result
- 100% of founders improved in psychological safety
- Governments
UK Government, DSIT
- Problem
- Across DSIT initiatives, people had the digital training but were not turning it into confidence, use at work, or employment. Application, not access, was the blocker.
- What we did
- A 28 hour programme combining behavioural work with technical content and focused on application in participants’ own work, with 20 coaches trained to sustain it after delivery.
- Result
- 85% improved their digital knowledge, and nobody got worse
- Universities
LSE Summer School
- Problem
- International students arriving into an intense academic environment, under workload pressure, and not using the support available.
- What we did
- Psychology-based resilience programmes and workshops, delivered annually from 2022 to 2024.
- Result
- 94% of goals met
“We partnered with MindHug to deliver workshops as part of our Mental Health Awareness week and were impressed by the range of workshops and therapists available.”
What our training and experiential learning feels like
If a psychologist met a mindfulness practitioner, met a game designer, and ran a hackathon together.
MindHug sessions combine psychology, sensory practice, play and real work. People practise new behaviours in the room rather than only hearing about them.
Understanding people
- Clinical psychologists
- Coaching
- Trauma informed
- Group work
Holistic and sensory
- Mindfulness
- Sound
- Breath
- Somatic work
Games and play
- Game formats
- Live demonstrations
- Curiosity
- Surprise
Learning by doing
- Hackathon formats
- VR
- Experiments
- Real work, in the room
- Universities, organisations and government programmes
- Clinical and applied psychology input
- Published behavioural science
- Measured every time
How this works, the mechanism, the model and how we measure it
Knowing matters. Doing changes things.
Tell us the gap you need to close, and our team will help you close it.
A 15-minute chat to see if we fit. Free, no obligation.













