Entrepreneurship, innovation and employability programmes
Acting under uncertainty, testing instead of stalling, recovering from setbacks: that is how founders build ventures, and how teams move ideas through large organisations.
You may be seeing
- Founders keep polishing the product instead of talking to customers.
- Ideas get agreement in the room, then stall between pilot and delivery.
- One setback becomes proof the idea won’t work, and momentum stalls.
Programmes
Act under uncertainty, and keep going after it goes wrong
Intention vs reality
Allorganisations that set out to change
37%change efforts that improve and hold performance
McKinsey, 2018.
Part of ‘MindHug One’, our 40-hour programme across wellbeing, AI and cybersecurity adoption, and entrepreneurship. Each programme below is a component you can book on its own. All of them build on Psychology of Change, the foundation of every area.
- CPD accredited8 to 24 hours
Entrepreneur Resilience and Mindset
People make the bet the situation calls for, and stay standing after the one that did not work.
Full programme → - 2 to 24 hours
Selling and buyer behaviour
Turn a technically strong product into commercially credible customer conversations. Build sharper personas from real buyer behaviour, and the confidence to sell, pitch and raise.
Full programme →
Outcomes
What Build Better adds up to
Better employment outcomes
Confidence to apply new skills in their jobs, and to go out and find work.
Greater innovation
Ideas tested early, so good ones get backed and weak ones stop.
More sales and traction
Pitches that land, sharper customer conversations, and deals that move forward.
Also relevant here, from our other areas
1 Organisations with inclusive, high-trust cultures, the psychological safety our training builds. Deloitte, 2020.
In the room
Rehearsed, not described.
- Test an idea with real customers, and sharpen the pitch
- Rehearse an interview or a sales call, with feedback
- Small groups
- Qualified psychologists
- Live exercises
- Measured
Proof
What happened, and where.
- Of founders improved in psychological safety, Resilient Founders (2024–25)
- 100%Resilient Founders (2024–25)
- Of founders would recommend the programme, Resilient Founders (2024–25)
- 93%Resilient Founders (2024–25)
- Of founders felt equipped to manage their wellbeing, Mindful March · Resilient Founders
- 91%Mindful March · Resilient Founders, 2025
From the programmes and participants we measured.
- Entrepreneurs
LSE Generate · British Council
- Result
- 100% of founders improved in psychological safety
- Outcomes we delivered
- A 20+ hour founder programme with real-customer experiments: 93% would recommend it, with more confidence selling and revenue traction reported.
- Governments
UK Government, DSIT
- Result
- 85% improved their digital knowledge, and nobody got worse
- Outcomes we delivered
- A 28 hour programme applying digital skills to real work: 75% grew in confidence with complex digital skills, and 20 coaches were trained to lead adoption work.
“MindHug’s Therapeutic Art session was incredible for my team. We grew closer together, understood each other better and the trust between team members just went to another level.”
For organisations
Turn ideas into experiments, decisions and delivery.
Innovation stalls on behaviour, not ideas: the reluctance to test, to back a bet, to stop a weak one. We work on that: a team brings a real challenge, tests its assumptions, builds an experiment or prototype where it helps, and leaves with the next decision.
Who this is for
Build Better, for each group
- UniversitiesEntrepreneurial mindsets, employability and confidence into workUniversities
- OrganisationsInnovation behaviour, and teams that experiment instead of stallingOrganisations
- GovernmentsEmployment, enterprise and regional innovation outcomesGovernments
- EntrepreneursThe home ground: experimentation, resilience and decisions under uncertaintyEntrepreneurs
Knowing matters. Doing changes things.
Not sure which programme fits? Tell us what you are seeing.
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